VUMO
A New Brand for an AI-based Tech Company
We conducted a full-scale rebrand for Car Scanner, a global player in the automotive technology sector. This rapidly growing company develops AI-powered software and vehicle imaging and scanning hardware. To meet their needs, Car Scanner required a contemporary image that would build an attractive and effective brand identity. We developed a comprehensive brand strategy, a new name – VUMO, a visual identity with custom iconography, original 3D animations that visually communicate the concept of transparency, and a website design: www.vumo.ai
Creative Direction
Brand Strategy
Naming
Copywriting
Visual Identity
3D Animations
Website UX/UI
Bartosz Jeleń:
Strategy, naming, copywriting
Bartosz Jeleń, Olga Kalarus-Zguda, Filip Korzycki:
Creative direction
Kuba Góra, Olga Kalarus-Zguda (Lemonade Studio):
Visual identity
Konrad Patris (Designdelic):
3D animations
Filip Korzycki (Studio Filip Korzycki):
Website UX/UI