Selenacare & Souverän

Urinary incontinence affects a large portion of the population, but remains a significant social taboo. While disposable adult incontinence products were the only option available, SELENACARE / SOUVERÄN has created an environmentally friendly innovation: reusable absorbent panties that look and feel like regular underwear. To address the sensitive nature of the topic, we used watercolors to create a warm and subtle visual approach. This campaign, centered around the idea of restoring dignity, showcases the benefits of SELENACARE / SOUVERÄN's innovative reusable underwear through two stories that depict a new quality of life.